Tag: power words

  • Power words

    Power words

    Listen. Well, read. You know what I mean. “Power words” are key for persuasive copy. Yeah, I know, buzzword bingo but they can genuinely influence how people feel and react, even if your “marketing” is an election manifestos and acceptance speeches. Words like “transformative,” “groundbreaking,” and “empower” can stir emotions and get people excited. In…